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How to find the information you need
As Seth Godin talks about in a recent blog post, “uninformed is a temporary condition, fixed more easily than ever”. Most likely, information is out there that can help you become informed about your...
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The Market Research Function
The world of Market Research is complicated and constantly evolving. It requires knowledge of traditional approaches, like qualitative methods, surveys and sampling, customer databases, and market or...
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Market Research By “Walking Around” – Part 6
This is the sixth and last in series of posts about conducting market research by “walking around”, or MRBWA. Last time we continued looking at a list of 13 specific elements of the MRBWA methodology,...
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Winning the future now
Let’s face it. Many of us are busy running and tweaking our current business. Often, we think about the future in the back of our mind but we fail to plan for the future because stopping and taking a...
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The Corporate Kool-Aid Cookbook
Corporate Kool-Aid – PR and Marketing specifically geared towards imprinting the corporate culture and brand as a positive mindset and way of life. In the most successful cases, this is done in such a...
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Three weeks in the field can save you an hour in the library
When running a business, people often default to leaping into action based on what they know now instead of doing a little homework first. After all, doing something to move forward often feels better...
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Using Change Management to Make Your Voice-of-the-Customer Research...
The typical voice-of-the-customer research program, whether transactional or relational, has carefully-crafted questions, key metrics, actionable analyses, and reports filled with recommendations....
View ArticleNine Reasons The Internet Has Made Today A Golden Age For Research-Based...
I was asked recently what, if anything, has significantly changed in the market research and management consulting business over the last 25+ years. My immediate reaction was: not much. Sure, thing...
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Keeping the Market Research Function Relevant – A Call To Action
There are threats to the market research function that must be addressed, if we as corporate insight teams and suppliers are to stay relevant. Some of these threats are tangible. Some are intangible....
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Truth and Consequences: Reputation Impacts of Management Decisions
Late last year a small private liberal arts college just down the street from me announced that it would make substantial cuts to its programs–dropping over a dozen majors, reducing others to minor...
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